The Suica card gets a new mascot in 2027!

  • Published on : 17/11/2025
  • by : Phoebe
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The Suica penguin retires. From 2027 onwards, the famous Japanese travel card will have a new look, with a new mascot. What can we expect from this change? Will cards featuring the penguin still be usable? Japan Experience explains all.

The archipelago's most popular penguin

Created by illustrator Chiharu Sakazaki, the penguin first appeared on Suica cards in 2001. Initially used to illustrate the card's promotional posters at the time of its launch, the animal was so popular with the public that it became the official Suica mascot.

Today, over 110 million Suica cards, both physical and digital, are said to be in circulation in Japan. The penguin's popularity has not waned, as he has been the source of numerous derivative products: towels, kits, T-shirts, he's everywhere! The mascot even has a space named after him in Shinjuku the Suica Penguin Square (south exit of shinjuku Central Station), with a statue of him. And that's not all!

Statue Suica (Shinjuku)

Suica statue (Shinjuku)

@oonnuuoo on Flickr, CC BY 2.0