Hatsune Miku 初音ミク
The voice with turquoise duvets
HatsuneMiku has been a phenomenon in Japan for over 10 years now. Born from an innovation by the Japanese company Yamaha called Vocaloid, she has gone from innovative singing program to digital idol that travels around the world. Throwback to an eternal high school girl.
HatsuneMiku was born with the second version of Vocaloid, which allows you to create a song or a melody from lyrics and a tune. Hatsune Miku (meaning "the voice of the future" in Japanese) is a virtual representation of one of the software's voices. Marketed in 2007, she is 16 years old and measures 1m58, has long turquoise blue hair and is dressed in a schoolgirl costume . Its fetish object is the negi (Japanese onion in the shape of a leek). Hatsune Miku is not the only character created as part of the program, but she is by far the most successful, quickly outgrowing her status as a mere voice avatar .
The worldwide success of Hatsune Miku
Very quickly, Hatsune Miku became a cultural phenomenon in Japan. She quickly became the star of several video games adapted for different consoles, ranging from the Nintendo 3DS to the Playstation 4, with some games exported to North America and Europe. In parallel, the virtual star gives live concerts . The first took place in the summer of 2009, with the image of Hatsune Miku being projected onto a transparent screen.
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The success of the performance will lead to the scheduling of overseas tours in Asia and the United States, where the virtual star will fill stadiums. A rock opera was created a few years later , an opera which also enjoyed international success with several performances in France.
The real stars have on their side participated in the fortune of Hatsune Miku. The latter thus made the first part of Lady Gaga, participated in a remix of Pharrell Williams and the talk show of the American television host David Letterman.
An icon ?
Hatsune Miku's trajectory goes beyond that of commercial product success. Indeed, she has become one of the figures of Japanese pop culture, to the point of being cited by Prime Minister Shinzo Abe among the traits of Japanese culture that he wishes to see promoted internationally, alongside manga, films or the literature of the archipelago. Its image is used by large groups such as Google or Toyota and its presence on social networks is particularly extensive (2.5 million subscribers to its facebook page, more than 500,000 subscribers to the youtube channel).
An undeniable success!
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