Omotesando 表参道

The vanity of appearances

Going down the rising avenue makes buyers and strollers swoon in ecstasy looking for their brands.

Today, in their place, the architect ANDO Tadao has imagined a disconcerting shopping complex: Omotesando Hills, inaugurated in 2006. An added value for real estate developers and large luxury houses who have decided to invest after Ginza this new stronghold of commerce. A plague for the nostalgic.

The wide and tree-lined avenue Omotesando, which stretches from the entrance to Yoyogi Park in Aoyama, has become the showcase for major international brands . Elegance and trend compete with daring and ever more chic and ever more disproportionate projects. These outward signs of wealth seem to challenge the social and economic reality of the country.

Omotensando, Harajuku

Omotensando, Harajuku

Kakidai

Unexpected addresses attract customers. The Oriental Bazaar is full of antiques and souvenirs. No one escapes Laforet , a connected conglomerate on eight floors planted at the crossroads with Meiji-dori. Finally, more fun for the little ones, the large toy store, Kiddyland , and for the adults, Condomania, a shop selling condoms of all kinds and sex toys.

Omotesando

Omotesando

Rs1421

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