Bicqlo ビックロ
![Uniqlo shops and Bic Camera, two brands have created a very creative original hybrid shop: Bicqlo in Shinjuku.](/sites/default/files/styles/scale_crop_380x278/public/legacy/japan_experience/1366907274510.jpg.webp?itok=Sn5GdtNs)
![Small kawaii plush toys that can be found in the Bicqlo shop in Shinjuku.](/sites/default/files/styles/scale_crop_380x278/public/legacy/japan_experience/1366907335085.jpg.webp?itok=2U3CSw-c)
![Uniqlo shops and Bic Camera, two brands have created a very creative original hybrid shop: Bicqlo in Shinjuku.](/sites/default/files/styles/scale_470/public/legacy/japan_experience/1366907274510.jpg.webp?itok=Q26xN2Vj)
![Small kawaii plush toys that can be found in the Bicqlo shop in Shinjuku.](/sites/default/files/styles/scale_470/public/legacy/japan_experience/1366907335085.jpg.webp?itok=qnepIZAM)
Kashmir and silicon mix well
Opened in September 2012, Bicqlo brings together two Japanese giants, Uniqlo and Bic Camera, two brands together in a hybrid and original store.
There is nothing like the hyperactive Shinjuku to welcome this "surprise store." That is how its creators called Bicqlo, a marriage, which at first sight seems unnatural, between the fashion brand Uniqlo, exported around the world, and Bic Camera, an electronics franchise, of day-to-day household products. Which does it sell? Objects ... "full of energy"! A new feat of communication.
Over nearly four thousand square meters and eight floors, dozens of mannequins wear "fast-fashion" clothes with a camera in their hand or wearing headphones... Next to folded t-shirts, is a printer, a little further on two mannequins dressed in Uniqlo are watching TV, which is also for sale. No, you are not dreaming.
By bringing together new ready-to-wear and the latest technological innovations, Bicqlo is more than a store, it has created a new concept, making the new store a meeting place and a key reference point for tourists and the people of Tokyo on a "spree" in Shinjuku.