Ginza   銀座

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Ginza in Tokyo has great avenues to innovative architecture.

Ginza in Tokyo has great avenues to innovative architecture.

Ginza (Tokyo) is deem for its powerful brands that have nothing to envy to the Champs-Elysees.

Ginza (Tokyo) is deem for its powerful brands that have nothing to envy to the Champs-Elysees.

Luxurious and cosmopolitan

Luxury shopping addicts and fans of contemporary archtecture love the chic and sleek Ginza area.

An incarnation of Western sophistication since the early twentieth century, Ginza, close to Tsukiji, has had its ups and downs. Within a decade, sleeping beauty has turned into a lion. Since the luxury brands have invested the famous avenue with impressive buildings, the competition is fierce. The most prestigious international brands defy each other. In this refined battle of silk and diamonds, Ginza likes to keep the upper hand over Omotesando, the new avenue in vogue in  Tokyo, which is slightly ahead of it. Shamelessly, the major brands play on both front for the delight of customers always on the lookout for the amazing and magnificent.

Notwithstanding its private art galleries, perfectly designed stores, like the incomparable stationery store Ito-ya, Ginza, compared to Fifth Avenue in New York or the Champs-Elysées in Paris, welcomes, without discrimination of genres, the Wako department store, the Sony Building , Shiseido, Piaget, Louis Vuitton, Bulgari. The buildings, Hermes in glass blocks, Dior in steel lace, Gucci in warm materials, set the tone. As the Japanese National Tourism Organization proclaims: "The Devil Wears Ginza!"

And wedged between two store, it is also where you can find the famous Kabuki-za theater .

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